A senior merchandising executive with the Just Group for 17 years, Peta brings to the Ferrier Hodgson retail team a unique combination of skills developed over her 30-year career as a general manager, merchandise manager and buyer for some of Australia’s most iconic fashion retail brands.
Peta is a specialist in leading and directing buying teams. For eight years she managed the product and merchandising visions for Portmans and Jacqui E, driving speedy and cost-efficient delivery of product sourced globally and domestically, with a track record of delivering sales and margin results.
Peta has experience restructuring buying divisions, integrating brands, training teams, aligning process and procedures, and developing brand visions. Over a six-year period at Portmans, she played a key role in the group that oversaw the growth of stores from 91 to 132. At Jacqui E she established a supply chain model unique to the Just Group incorporating local manufacturing, use of local importers and off-shore resources to increase speed to market and maximise gross profit.
Peta can assist our retail clients by:
- Providing a comprehensive analysis of brand merchandise strategy
- Setting and managing retail and buying budgets to achieve performance targets
- Developing brand-specific strategies for businesses in turnaround mode
- Reviewing product sourcing strategies and identifying new sources of supply
- Implementing the key retail drivers: OTB; range planning; category planning
- Carrying out product mix and range reviews
- Driving accountability for sales and profitability
- Developing seasonal marketing, visual marketing and advertising campaigns
- Reviewing skill sets in buying teams to align with merchandise strategy